The Rebel Sell is a critique of the countercultural ideology that has dominated the political agenda of the West since the 1960s. Guaranteed to incense both the followers of Naomi Klein’s No Logo, as well as their right-wing counterparts, The Rebel Sell argues that both sides implicitly buy into the "myth of counterculture": the idea that there is a “System” (also known as “the Man” or “the Culture”) that requires mass conformity in order to function properly. As Heath and Potter show, far from undermining the system or “jamming” the culture, countercultural rebellion has been one of the most powerful forces driving consumer capitalism for the past 40 years.

The authors offer a startling blend of pop culture and political manifesto as they consider the birth of the rebel consumer, the enforcement of norms within the counterculture, the need to untangle questions of social justice from the countercultural critique, and what it will really take to turn consumers into citizens.

First published in Canada in 2004 by HarperCollins, The Rebel Sell has been translated into three languages and has been released in the United States, the United Kingdom, Spain, Germany, France, and in a french-language edition in Quebec. The Canadian paperback edition was released in June 2005, with a new Afterward by the authors.

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